Rhythm
The pattern of good care
The daily, reliable pattern of good care. Breakfast at the same hour. Medications at the right moment. The steady arrival of someone trusted.
Our story
A small team, modern AI, and GK Cares — the home care agency we're launching on Rithma.
plex.page → Rithma
Osman and Khasan Musabaev built plex.page before ChatGPT existed. That work became Rithma — agents that act, not just chat.
GK Cares
We're launching GK Cares — our family's California home care agency — on Rithma from the first shift.
We feel what caregivers feel and see what agency owners see. When something doesn't work for us, we fix it before you feel it.
Why we call it Rithma
Rithma is both — the rhythm of daily care, made intelligent by algorithms.
Rhythm
The daily, reliable pattern of good care. Breakfast at the same hour. Medications at the right moment. The steady arrival of someone trusted.
Algorithm
From Al-Khwarizmi, the 9th-century mathematician we inherit the very idea of systematic computation from. The algorithms behind every modern AI agent trace back to his work.
Rithma · noun— A care platform that listens, remembers, and acts, so that nobody who needs help goes unseen.
The team
CEO — Co-built plex.page in 2020. Leads product and AI strategy.
CTO — Built plex.page. Leads engineering — software that disappears into the day.
Business operations — Runs day-to-day operations — every feature must solve a real problem someone faces today.
Join the private beta or tell us what you're building — we reply within one business day.